Tawzef for Recruitment, a Digital Marketing Success
IntelliTalent Hub Success Story: Tawzef – Web design & Development
About the client
Operating since 2007, Tawzef is a recruitment agency and HR consultancy based in Egypt. The company offers a wide range of HR services for customers in Egypt and the Middle East.
Some of their services include payroll outsourcing, manpower outsourcing, HR strategy creation, recruitment, among others.
The problem
Tawzef’s business grew but their website failed to keep up. The website was outdated, with many technical issues that impacted search engine optimization (SEO) and discoverability.
The website design wasn’t user friendly, which resulted in lower conversions from their social media and digital marketing ads.
In addition, Tawzef’s website was slow, meaning it was penalized by Google and users didn’t stay long.
The solution by IntelliTalent Hub
The IntelliTalent Hub worked with Tawzef by performing the following:
- Conducted UI and UX redesign to make the website more user friendly
- Ensured the new design was also mobile-friendly
- Removed all the technical issues that were negatively affecting their on-page and off-page SEO
- Increased website loading speed to above 90, ensuring the new Tawzef website performed well across Google’s core web vitals.
- Conducted regular maintenance for the website, ensuring website speed and technical issues are in check.
Following the redesign, Tawzef’s website
- website speed increased to over 90%
- Tawzef’s lead generation increased by 40%
In parallel with Tawzef’s website redesign and development, IntelliTalent Hub also performed a digital marketing audit, resulting in strong gains for Tawzef. Read about the other side of Tawzef’s success story here.
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