Success Story: How we increased Tawzef’s conversion/traffic by 70%
How we increased Tawzef’s conversion/traffic by 70%
About the client
Operating since 2007, Tawzef is a recruitment agency and HR consultancy based in Egypt. The company offers a wide range of HR services for customers in Egypt and other parts of the Middle East.
Some of their services include payroll outsourcing, manpower outsourcing, HR strategy creation, recruitment, among others.
The problem
Tawzef’s business was growing but their online presence stalled. They had an outdated website, with limited search engine optimization (SEO), irregular posting on social media, and no clear ads strategy.
Because of the above, Tawzef’s website wasn’t ranking well on Google. They also ran expensive social media and Google ads, which weren’t converting prospects.
They were losing money on ads and struggled to engage with audiences on social media.
The solution by IntelliTalent Hub
After discussing the problems Tawzef’s team struggled with, and after carefully auditing their website and digital marketing channels, IntelliTalent Hub came to the following conclusions:
Tawzef needed
- A website redesign to make it more user friendly and to increase conversions
- SEO audit
- Digital marketing audit
- Social media audit
- Social media management and moderation
- PPC strategy for Google and social media channels
- A completed SEO audit
- Created an SEO plan covering on-page and off-page SEO
- On-page SEO included creating a blog and publishing blog posts regularly
- Social media audit including channels, top-performing posts,…etc.
- Created a social media plan for their top platforms, namely Facebook and LinkedIn.
- Incorporated the Stories feature for Facebook.
- Created an SEM and PPC strategy to target high-intent keywords to increase ad clicks and conversion rates, while reducing the cost-per-click for ads.
- 42,000 new organic followers across their social media platforms
- 30% higher engagement
- Website traffic increased by 90%
- Higher impressions and clicks as Tawzef’s website is now ranking across 83 keywords (compared to 26 keywords previously)
Feel free to reach out to us through your preferred method of contact. We are eager to connect with you and explore how our digital marketing team can contribute to your success.
